Winter is coming, and so is the UK’s biggest celebration of snow sports. The London Snow Show 2026 at Olympia is set to mark a major milestone, celebrating its 50th edition with two action-packed days of gear, talks, and inspiration. If you are planning to attend, this guide will walk you through everything you need to know, from dates and tickets to travel tips and must-see highlights.
What Is the London Snow Show?
The London Snow Show is the UK’s premier event for skiers, snowboarders, and mountain lovers. It brings together ski resorts, tour operators, equipment brands, and snowsports organisations under one roof. Visitors can browse the latest gear, chat with experts, and plan their next winter holiday.
This year is especially significant. The show is celebrating its 50th anniversary. It first launched back in 1976 and has remained a beloved fixture for the UK snowsports community ever since. After a 15-year break from Olympia, the event returned in 2025 and welcomed over 10,000 visitors across two days. Therefore, the 2026 edition is expected to be even bigger.
When Is the London Snow Show 2026?
The London Snow Show will take place on Saturday and Sunday, October 17 and 18, 2026. The show runs at Olympia London, one of the city’s most iconic exhibition venues.
Opening times are as follows:
- Saturday: 10:00 to 18:00
- Sunday: 10:00 to 16:00
A weekend ticket allows unlimited re-entry across both days. However, if you only have time for one day, single day tickets are also available. Either way, arriving early is a smart move, as the show tends to get busy soon after doors open.
Where Is Olympia London Located?
Olympia is one of London’s oldest and most loved event spaces. Built in 1886, it has recently undergone a major transformation. The venue now features a covered central atrium, refurbished exhibition halls, and a glass-domed roof that lets in natural light. This design gives visitors an open, airy feeling, even on a typical grey London day.
Getting to Olympia is simple. The venue is served by two tube stations, plus its own dedicated station at Kensington Olympia, located just steps from the entrance. Additionally, the area is close to Kensington High Street, a popular shopping district that is home to several leading ski retailers. Therefore, you can easily combine your visit with some extra shopping.
If you are driving, keep in mind that Olympia falls within the Ultra Low Emission Zone. Check whether your vehicle is subject to a charge before setting off. Both onsite and offsite parking facilities are available, and prebooking is recommended.
How to Get Tickets
Securing your ticket early is a good idea, especially since this is a milestone anniversary year. Tickets can be purchased through the official London Snow Show website.
Here is a general overview of ticket types and pricing from the previous year, which gives a useful guide for what to expect in 2026:
- Day tickets: around £10
- Weekend tickets: around £15
- Family day tickets, covering two adults and up to four children under 18: around £25
- Children aged 5 to 18: around £5
- Children under 5: free
Additionally, visitors with disabilities receive free access to the show. However, proof of a CEA Card or Access Card is required upon entry. Free admission is also offered to those accompanying a disabled visitor.
A limited number of tickets are sometimes available through exhibitors and partners. Therefore, it is worth checking with sponsors if you are hoping to grab a deal. Always read the official terms and conditions before purchasing, since ticket transfer rules can vary.
What to Expect: Show Highlights
The London Snow Show offers something for every type of visitor, from total beginners to seasoned mountain veterans. Here are some of the standout features you can expect in 2026.
Inspirational Talks and Speakers
The show’s talk stage is one of its biggest draws. In previous years, attendees have heard from Winter Olympic athletes, professional coaches, and snow sport legends. Topics range from technique improvement to inspiring stories from the slopes. These sessions are a fantastic way to pick up insider tips before the season starts.
Global Resort Showcases
Resorts from across the globe set up stands to showcase their destinations. Visitors can speak directly with representatives, compare options, and gather brochures for their next trip. Interestingly, recent data shows that Japan has become a top bucket-list destination for British skiers. As a result, Japanese resorts have become a popular feature of the show.
Gear and Equipment
Leading brands bring their latest skis, snowboards, boots, and accessories. This is the perfect chance to try new gear, ask questions, and often score show-exclusive deals. Many visitors use the event as an opportunity to stock up before winter arrives.
Fashion Show
A standout feature of the event is its fashion show, which highlights the newest snow sport styles and technical clothing ahead of the season. It is a fun, visual way to see what is trending on the slopes this year.
Family Activities
The show is very family friendly. Kids can get a taste of the mountains through hands-on activities designed especially for younger visitors. Many families make a full day of it, exploring stands, trying activities, and enjoying the entertainment together.
The Alpine Stroll
For a cosy, festive touch, visitors can wander through the Alpine Stroll. This area features charming finds and gift ideas, perfect for getting into the winter spirit early.
Live Music and Entertainment
Music plays a big role in the show’s atmosphere. Live bands that typically perform across the Alps during winter season bring their energy to Olympia, creating a true “off-piste” party vibe.
Tips for a Smooth Visit
Planning ahead makes a big difference when attending a large event like this. Here are some practical tips to keep in mind.
- Travel by public transport where possible. This saves money and avoids parking stress, especially given the ULEZ charges in the area.
- If you must drive, consider car sharing with friends or using a car sharing app to cut costs.
- Arrive early on Saturday if you want to catch the most popular talks, since seating can fill up quickly.
- Wear comfortable shoes. You will be walking and standing for much of the day as you explore the stands.
- Bring a reusable bag for brochures, freebies, and any small purchases.
- Check accessibility information in advance if you require wheelchair access or have other specific needs.
- Combine your visit with a stroll down Kensington High Street for additional shopping opportunities.
Where to Stay Nearby
There is plenty of accommodation near Olympia, ranging from budget-friendly options to upscale hotels. Since Olympia is undergoing redevelopment, the venue itself will soon include on-site hotels as part of its transformation. For now, visitors can find a wide range of nearby hotels within walking distance or a short tube ride from the venue.
Booking early is recommended, particularly because this year marks the show’s 50th anniversary. Increased visitor numbers are expected, which means nearby hotels may fill up faster than usual.
Why This Year’s Show Is Extra Special
Celebrating 50 years is no small achievement. The organisers, Mountain Trade Network, have put extra effort into making this edition bigger and better than ever. Building on the success of the 2025 relaunch, which welcomed thousands of enthusiastic visitors, the 2026 show promises an even richer lineup of speakers, exhibitors, and entertainment.
Furthermore, the show continues to focus on sustainability within the snowsports industry. Organisers are working closely with brands, media partners, and industry bodies to support a more sustainable future for winter sports. This means visitors are not just shopping for gear. They are also engaging with an industry that is actively working to protect the mountains it depends on.
Last year’s relaunch saw the show officially opened by a Winter Olympic skier, who also hosted the main talk stage throughout the weekend. Over one hundred expert speakers took part, sharing technique advice and personal stories from the slopes. Exhibitors reported strong engagement, noting that visitors arrived genuinely interested in booking their next winter holiday rather than simply browsing. This kind of feedback has encouraged organisers to expand the programme for 2026, with even more speakers, brands, and resort destinations expected to take part.
Who Should Attend the Show
The event appeals to a broad mix of visitors. Beginners who have never strapped on a pair of skis can learn the basics and get advice on where to start. Experienced skiers and snowboarders, meanwhile, can discover new resorts, compare equipment, and refine their technique through expert-led sessions.
Families also make up a large share of the crowd. With activities designed for children and flexible family ticket pricing, the event is an easy outing for parents who want to introduce their kids to winter sports. Additionally, travel enthusiasts who simply enjoy exploring new destinations will find plenty of inspiration, even if skiing itself is not the main draw.
Industry professionals attend too. Tour operators, equipment brands, and resort representatives use the occasion as a chance to network, launch new products, and connect with engaged customers. Therefore, whether you are a holidaymaker or a business representative, there is a clear reason to attend.
Making the Most of Your Day
To get the full experience, it helps to have a loose plan before you arrive. Start by checking the schedule for talks and demonstrations that interest you most, since popular sessions can fill up quickly. Arriving close to the opening time on Saturday gives you the best chance of catching everything on your list.
Take time to walk through each zone rather than rushing. The exhibition is organised into themed areas based on visitor priorities, covering everything from resort destinations to gear and family activities. Wandering at a relaxed pace allows you to discover smaller exhibitors and unique finds you might otherwise miss.
It is also worth setting a rough budget if you plan on shopping for gear or booking a holiday on the day. Many exhibitors offer show-exclusive discounts, so comparing a few stands before committing to a purchase can help you find the best deal.
Conclusion
The London Snow Show 2026 at Olympia is shaping up to be a landmark event. Taking place on October 17 and 18, this 50th anniversary edition combines inspiring talks, global resort showcases, the latest gear, and family-friendly fun, all within the stunning setting of Olympia London.
Whether you are a seasoned skier hunting for new equipment, a beginner looking for inspiration, or a family wanting a fun day out, the show has something for everyone. Plan your tickets early, consider the travel tips shared above, and get ready to kickstart your winter season in style.
Frequently Asked Questions
When does the London Snow Show 2026 take place?
The event runs on Saturday, October 17, and Sunday, October 18, 2026, at Olympia London.
How much do tickets cost?
Previous pricing included day tickets around £10, weekend tickets around £15, and family day tickets around £25. Final 2026 pricing will be confirmed closer to the event on the official website.
Is the London Snow Show suitable for families?
Yes. The event includes activities designed for children, along with family ticket options that make it easy and affordable to attend together.
How do I get to Olympia London?
Olympia is served by two tube stations and its own dedicated Kensington Olympia station. Public transport is the easiest way to arrive, especially given local emission zone charges for drivers.
What can I expect to see at the show?
Visitors can expect inspirational talks from snow sport experts, global resort showcases, the latest gear from top brands, a fashion show, family activities, and live music throughout the weekend.